DOUBLE Your Direct Mail RESPONSE RATESwith LUMPY MAIL
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Want to draw people to your site like mad? Send your prospects an Unscrambler in the mail! They’ll be tripping over themselves to get to your site. The Unscrambler reveals a secret code we help you place on your website. Prospects come to your site to discover the message and see if they’ve won a prize. It’s fun, unique and massively successful. Why? Because it delivers a one-two punch. First, it irresistibly draws people in using the power of intrigue, then it makes everyone a winner. Your prospects’ curiosity will be tickled and they’ll come running to your site to see if they’ve won. As far as we know this has never pulled less than a 6% response rate and as high as 60%! The Unscrambler comes with a one-color imprint.
How It Works:
Step #1: Place a special secret message on your website. We will give
you the special scrambled image area.
Step #2 : Mail the Unscramble to your list of prospects. Promise a FREE
prize if they view your website and register with the Unscrambler
Step #3 :
Place a simple Opt-In capture on your homepage or custom page
where your prospects are invited to give their name and email
to get to the scrambled message. This first tier must be VERY
easy or it will scare your prospects away.
Step #4: To capture even more information, we can create a second tier Opt-In. The first three fields will be automatically filled in with information from the first level, giving your prospects less work to do. By making it easy, people are more likely to fill out the second tier. You can, however, skip Step #4 and go directly to Step #5.
Step #5: Your prospects get to the scrambled message, use their Unscrambler and reveal the secret message that tells them what they’ve won. Everyone’s a winner. You provide instructions on how they can claim their prize of a free report and/or gift.
Sample of Response Doubling Headlines:
Website set up needed – Contact our customer service team for more information.
