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Our Weaknesses

We're not afraid to show you our warts.
Because our benefits far outweigh them
.

  1. Lumpy Mail is usually more expensive than flat mail in the short term but it’s cost-effective in the long-term because Lumpy Mail gets dramatically better response rates. If you’re looking for a low cost Lumpy Mail product, check out the Lumpy Postcards.
  1. If you have an inexpensive product or service, you probably won’t be able to afford the cost per unit of Lumpy Mail. In that case, you have two choices:
    1. Increase your volume to drive the price per unit down (Ask us about our overseas program.)
    2. Use the least expensive Lumpy Mail products. Click here for Little Lumpy Freemiums
  1. In some markets, Lumpy Mail is perceived as not professional-looking. It is true that some people won’t like it, and if that’s not OK with you, don’t use it. However, in our experience, we’ve found that most people really appreciate and enjoy receiving Lumpy Mail. Why? Because it’s so much more interesting than flat mail and often the items are truly useful (so it’s like a gift) making Lumpy Mail a great way to move from an unwelcome pest to a welcome guest in the eyes of your prospects. Plus, you should know that we do have Lumpy Mail products that are more upscale, such as our Tuxedo Tube Mailer. 

  2. It’s a little more hassle. Yeah...you could say it’s a bit more hassle than simply sending out a postcard but you have to ask yourself, how important is getting a good response rate? If the extra profit is not worth the hassle, don’t do it. But if it is…then click here to get started.
  1. It looks like you’re trying too hard or you’re bribing your prospects. Perhaps 40 years ago that would be true. But in today’s world, the old rules of marketing don’t apply anymore. The 21st century consumer is inundated with advertising from every direction. They’re not easily moved. That’s why you need something that’s remark-able…that people will remark about because it’s different, unique, unconventional, etc. Or you can follow the herd and go the conventional, stodgy, boring route that everybody else follows and use the typical flat mail mailer. Good luck.

    For maximum results, we recommend you ask us which Lumpy Mail product is best to send to your particular audience. We can help a lot with that. Ask here.
  1. Lumpy Mail is not always ‘pretty.’ If ‘pretty’ is more important to you than results, maybe Lumpy Mail isn’t for you. We’re obsessed with the bottom line. We expect massive results and design everything to get them. Frankly, ‘pretty’ is nice but we’ve found that it doesn’t get the cash register ringing.

  2. In its previous incarnation, Lumpy Mail was not prepared to handle the great demand for its products and services. Now, as part of Jon Goldman’s new company, Lumpy Mail  is geared up and 100% committed to providing over-the- top customer satisfaction.